Over the last 15 years, I’ve seen so many brilliant operators and organisers get overwhelmed by tech procurement. So I decided to launch Nick Fenton Consultancy.

As an entirely independent entity, the consultancy is built on a clear, powerful premise, which is providing unbiased, expert guidance to help attractions source, implement and optimise the exact systems they need to grow.

I’ve worked closely with the industry’s leading providers as visitor attraction technology has rapidly evolved. What began as straightforward point of sale systems has become a sophisticated, interconnected ecosystem driven by e-commerce, pricing strategies, and digital tools that shape the entire guest experience.

But alongside that technical evolution, I've noticed an ongoing industry wide challenge: visitor attractions rarely have the spare time, internal resources, or highly specialised tech expertise to confidently manage massive system overhauls.

The Four Pillars of Support

I’ve built my services around four core areas to approach system restructures not just as an IT project, but as a total commercial opportunity:

1. System Reviews and RFP Support Choosing a new platform shouldn’t be a guessing game. I work closely with attraction teams to audit current operations, map out actual requirements, and build a structured, impartial Request for Proposal (RFP) process. Because I know how suppliers think and price, I can ensure you compare apples with apples, protecting your budget from creeping hidden costs.

2. Hands-On Implementation Support Signing the contract is only the beginning. The actual transition to a new ticketing or POS system is where most projects slip due to lack of time. I can step in as a seamless extension of your team, providing dedicated project management to ensure timelines are hit, costings remain accurate, and staff are trained before the gates open.

3. System Optimisation & Supplier Engagement You don’t always need a brand new system to get better results. Often, attractions are only using a fraction of their current platform’s capabilities. I will review your existing setup, re-engage your current suppliers and fine tune parameters to ensure maximum value, speed and efficiency out of the software you already own.

4. Commercial Partnerships Beyond the software itself, I can leverage a deep network of industry partners to identify wider commercial opportunities. From enhancing the digital guest journey to optimising secondary spend across retail and hospitality, I connect attractions with researched solutions that elevate both the bottom line and the visitor experience.

Client Testimonial - Sundown Adventureland

My consultative approach is already helping visitor attractions navigate these exact hurdles. When family theme park Sundown Adventureland found themselves facing a system overhaul, partnering with me, as an independent expert, completely changed the trajectory of the project.

“Nick came to us at the perfect time, we were overwhelmed by the world of EPOS systems and he has stepped in and is making the whole process far easier than we thought it would have been," says Debs Griffin, Director at Sundown Adventureland. "He does all the hard work so we don't have to! He is dedicated, organised and his knowledge at understanding our needs is exemplary.”

A Partnership Built on Trust

Every attraction is entirely unique and there is no one-size-fits-all software package, which is exactly why a tailored, objective perspective is so valuable.

By partnering with an independent expert, operators can finally take a step back from the exhausting trial-and-error of tech procurement. You gain the peace of mind that comes from having a seasoned professional handle the whole process, leaving your internal teams free to focus on what they do best: delivering unforgettable experiences to your guests.

Get in Touch to find out how Nick Fenton Consultancy can support your next project or optimise your current setup.